Where IT
BEGAN

Plume (pronounced ploom) is the delicate swirl of
steam that rises from a freshly poured coffee.
The word also refers to the soft feather of a quill pen,
a nod to its French origin.

The name was inspired by our very first location at UNSW, where our
café sits alongside a bookshop. We wanted to honour the quiet ritual
of writing, reading and reflection: the authors, thinkers and students
who turn pages while sipping coffee. Plume captures both worlds:
the warmth of a cup in hand and the creativity sparked beside it.

Built on Feeling

In today’s environment, wellness is a priority. We are here
to create a considered, peaceful space where anyone can
reset and reconnect over nourishing food and coffee.

Feel Good from the Inside Out

Our elevated offerings are thoughtfully curated without being exclusive. Whether it’s a barista-crafted oat flat white or a seasonal
salad bowl, each touchpoint feels special yet accessible. As well as being 100% Healthy Food and Drink Framework compliant,
we design our menu with our customers in mind, ensuring every offering supports our customers’ wellness and balanced lifestyle.

Feast your eyes

Experience Plume

Plume is designed to feel like an exhale.

Soft curves, warm lighting and natural textures create a space that feels calm,
modern and intentionally uplifting. In the clinical rhythm of a campuses, our signature
soft pink and light maroon palette gently stands apart. We are warm, confident and
quietly striking.

Our team and culture reflects the same energy: polished but relaxed, effortless yet
refined. Every detail - from interiors… to uniforms… to service… works like a melody.

Because at Plume, we hope to create a space where you’re not just grabbing a coffee.
You’re stepping into a moment. A reset. A pocket of calm where feeling good is part of
the experience.

Be part of our Journey

Don’t overthink it. I already made it cute for you 😉
Come get the matcha and let your loyalty points do something cute too.

#MatchaLovers #DrinkMood #MatchaMoments #Australia #CaféVibes
I don’t wake up for responsibilities. I wake up for 𝑡ℎ𝑖𝑠.

#ButFirstCoffee☕ #CoffeePlease #Espresso #CoffeeLovers #SydneyCafe
We're sending this reel back to ourselves because... gotta love being called a starfish. 

#RelatableReels #MorningCoffee #DailyRitual #PlumeCafe #Sydney
Thoughts we have while sipping on our iced matcha...

You don’t have to have proof yet. Not everything good announces itself early.

Some things are still finding their way to you.

So let yourself look forward to what’s coming.

That counts too.

#SlowGrowth #GentleReminder #Community #SydneyCafe #PlumeCafe
Not everything needs to be rushed into place.

Some things are meant to fall into place slowly.

Like this season, where everything softens a little and finds its own rhythm.

Maybe you’re allowed to do the same.

#SoftThoughts #SlowMoments #MindfulMoments #GentleReminder #SydneyCafe
A small thank you for the people who give so much everyday. Free coffee vouchers for our nurses because you deserve more than just appreciation posts! 

#nursesofinstagram #sydneynurses #nursesday #nurseappreciation #hospitallofe
You don’t have to wait for everything to feel perfect before you let yourself enjoy something.

Life can be a mix of things at once.
A bit heavy. A bit hopeful.

And sometimes, choosing a small moment of joy is enough to shift it, even just slightly.

#CoffeeLovers #CafeHumour #IcedCoffee #DailyCoffee #SydneyCafe
Opposites attract. 

Grab your bestie and stay a while.
P.S. Your catch-ups come with perks now.

#MatchaLovers #CoffeeLovers #CafeVibes #DrinkAesthetic #Besties👭
You don’t have to run on empty to prove you care.

Taking care of yourself doesn’t take anything away from others.
It just means you get to keep going without losing yourself in the process.

That’s something worth protecting.

#PlumeCafe #GentleReminder #MindfulMoments #SelfCareDaily #CafeVibes
No thoughts. Just… correct behaviour.

#SendThis #CoffeeLovers #CoffeeCulture #CoffeeRun #RelatableReels
A good cup of coffee, that's the least you could do to acknowledge yourself. 

#FeelGoodMoments #MindfulMoments #CoffeeTime #RelatableReels #DailyReset
The small things that make us happy, in no particular order:

someone holding the door open,
a beautiful sunrise,
a kid laughing uncontrollably,
the first quiet sip of the day,
light spilling into a room,
feeling like yourself again,
and coffee. Always coffee. ☕

What are yours?

#CoffeeTime #POVReels #CoffeeMoment #Australia #Australia
Let your empty cup be a reminder. 

That things change.
Time moves. Moments don't last forever. 

Not everything is meant to stay exactly as it is. Some things are meant to be noticed while they’re here. But just because something doesn't last, that doesn’t make them less valuable.
If anything, it makes them more.

So maybe the goal isn’t to hold onto things forever.
Maybe it’s to savour them while they’re still in front of us.

#MatchaLovers #IcedMatcha #MatchaMoment #RelatableReels #PlumeMoments
We tried to clear storage but...

Couldn’t justify deleting any of these.

Come see what we’ve been saving.

#PlumeCafe #CafeVibes #CoffeeDaily #SydneyCafe #CoffeeFirst
Weekends, weekdays… it doesn’t really change for us. We’re here making sure your coffee is exactly where you need it, every single day. 

Our Randwick and Liverpool cafes are open even on the weekends.

#CoffeeFirst #CafeCulture #CoffeeBreak #PlumeLoyalty #PlumeCafe